yellow sunflower field during daytime
yellow sunflower field during daytime

Get To Know Us

The GEB Foundation was established in the United Kingdom in November 2022. It is a non-profit organization based in the UK, dedicated to promoting green and low-carbon transformation in China and Southeast Asia through both research and practical implementation.

The Foundation’s core mission is to advance energy transition, sustainable development, and financial innovation in developing countries, enhance climate governance and sustainable development capacity, and uphold the principle of giving equal weight to mitigation and adaptation, while coordinating low-carbon transition with biodiversity protection. At present, its activities cover the UK, China, and multiple countries and regions in Southeast Asia.

The Foundation operates through three specialized teams:

  • Energy and Industrial Low-Carbon Transition Research Team

  • Sustainable Development Agenda Promotion Team

  • Green Finance Innovation and Practice Team

The Foundation works closely with governments, think tanks, universities, research institutions, enterprises, and financial institutions across countries. From a global perspective, it conducts scientific research and evidence-based practice, delivering work across multiple dimensions including policy recommendations, capacity building, industrial development, and project promotion.

In practical implementation, the Foundation collaborates with national energy planning authorities and enterprises to promote power system planning adapted to new energy systems, regional interconnection, construction of energy storage and frequency regulation auxiliary service systems, and development of carbon capture, utilization, and storage (CCUS) retrofit projects. It also explores engineering demonstrations of zero-carbon, low-carbon, and negative-carbon advanced technologies.
The Foundation promotes the development of renewable energy projects such as wind power, solar photovoltaics, and green fuels, with operations covering the UK, China, Malaysia, Indonesia, Thailand, Hungary, and other regions. It has established a project pipeline totaling 2.4 GW of capacity and 150,000 tonnes of green methanol.

In the field of policy advice and sustainable development, the Foundation acts as a bridge to facilitate exchanges between Chinese and UK policy departments on power market and carbon market reform and development. It promotes internationally leading policy evaluation and modeling practices, supports the establishment of efficient and practical carbon budget management, carbon market trading, and carbon accounting models, and works extensively on the topic of “establishing and safeguarding the integrity and credibility of carbon markets.”
The Foundation has led the establishment of an international high-quality voluntary emissions reduction standard — the Premium Emissions Reduction Standard (PER). It also builds international communication bridges to promote in-depth dialogue between the UK, the EU, and other regions with governments, think tanks, and industry leaders in developing countries.

In the area of financial innovation, the Foundation promotes climate-related risk management among Chinese financial institutions, including research, innovation, pilot testing, and international exchange on methodologies and models for stress testing physical and transition climate risks. On this basis, it strengthens the linkage and two-way feedback mechanism between environmental policy, industrial policy, and financial practice. This work has effectively raised awareness and investment in climate-related financial innovation among China’s Ministry of Ecology and Environment (MEE), National Financial Regulatory Administration (NFRA), National Development and Reform Commission (NDRC), Ministry of Science and Technology, China Banking Association, as well as various enterprises and financial institutions.

The PER Standard is developed by the GEB Foundation. GEB stands for Global Emission Blueprint but is also the name of the Egyptian god of the world. Like Gaia, Geb was the custodian of the entire planet, representing all stakeholders. The GEB Foundation’s mission is to ensure that PER Standard balances the needs of all stakeholders by advocating for high-level standards for climate and financial additionality, and by promoting cost-effective procedures for reporting, verification and compliance. The quality and integrity of the PER standard are guaranteed by the following administrative bodies in the GEB foundation: the Board, the Audit Committee, the Technical Standard Committee, the External Advisory Group, Stakeholder Relations, and the Second Opinion Assessment Team.

What We Do

We build market integrity by setting the PER Standard, engaging all stakeholders, directing capital to high-impact technologies, and rigorously guaranteeing additionality.

white daisy in bloom during daytime
white daisy in bloom during daytime
Championing Inclusive Stakeholder Engagement

We engage with all stakeholders in mind, which is more suitable for the market demand for voluntary emission reduction after COP26 and compliant with Article 6 of the Paris Agreement.

Catalyzing High-Potential Climate Technologies

We guide investors to invest in technologies with good emission reduction potential but face barriers to implementation at this stage.

Establishing a Premier Standard

We initiate the PER standard to ensure the integrity of the carbon offset market and serve the needs of project sponsors, buyers of carbon credits, investors, state actors, and multilateral organizations and NGOs.

Advancing Rigorous Additionality

We enhance the additionality assessment by introducing a more rigorous additionality assessment process and dividing the additionality into climate additionality and financial additionality.

Shaping a Sustainable Tomorrow

the Foundation will continue to deepen research innovation, pilot demonstrations, and policy advocacy in the environmental and financial fields. It aims to provide scalable and replicable integrated solutions for partners, enhance climate resilience in vulnerable regions, and promote a global transition toward an equitable, sustainable, low-carbon, and nature-positive future.

(1) Supporting Low-Carbon Transition of Enterprises and Financial Institutions in Developing Countries

The global green and low-carbon energy transition is accelerating, yet achieving net-zero emissions by mid-century remains highly challenging. Progress varies significantly across countries, with developing countries facing particularly strong pressures in energy transition. How to deliver integrated solutions — from national energy transition planning, sectoral transition pathway research, industrial technology assessment, to project-level analysis and investment and financing recommendations — will be a key focus of the Foundation’s next phase of work.

Building on its extensive experience in transition policy research, innovative technology reserves, and climate risk management practice, the Foundation will prioritize supporting transition pathway planning in developing countries and regions, as well as related international cooperation and exchanges. At the institutional and project levels, it will support low-carbon transition efforts by developing sector-specific transition finance instruments and customized financing solutions for high-emission industries. By quantifying corporate transition risks and funding needs, the Foundation will guide financial institutions to provide targeted financial support to key sectors, accelerate industrial low-carbon transition, conduct large-enterprise transition stress testing, and promote the development of climate risk management standards.

(2) Advancing International Cooperation on Carbon Markets

With the advancement of mechanisms under Article 6 of the Paris Agreement, research on international bilateral and multilateral carbon mitigation trading mechanisms and pathways (international carbon markets) has become increasingly important. Against this backdrop, addressing key issues such as carbon market internationalization and cross-border trading is urgent.

Leveraging its extensive experience in building high-quality voluntary carbon market standards and strong international partnerships, the Foundation actively participates in international carbon market policy research and support activities. It has already worked with partners in China, Malaysia, and other regions to advance research and construction of high-quality carbon market infrastructure, such as providing second-party opinions to enhance confidence in the environmental integrity of mitigation projects.

In the future, the Foundation will focus on promoting project development under Articles 6.2 and 6.4 of the Paris Agreement, strengthening cooperation among national carbon markets, and supporting developing countries in improving international carbon market development.

(3) Promoting Overseas Renewable Energy Investment and Sustainable Supply Chain Management

Leveraging advantages from regional cooperation initiatives, the Foundation will prioritize cross-border investment and financing cooperation for renewable energy projects in the ASEAN region. It will systematically analyze compliance requirements of international conventions for the renewable energy industry, and design sector-specific, operational financial support models covering the full project lifecycle. By introducing mature risk assessment methodologies, the Foundation will help manage policy and market uncertainties and risks in overseas investment, facilitate the global deployment of renewable energy technologies, and enhance the resilience of global supply chains.

(4) Promoting Biodiversity Finance

The Foundation will focus on promoting application of the Taskforce on Nature-related Financial Disclosures (TNFD) framework, guiding financial institutions to systematically identify, assess, and disclose their exposure to, dependencies on, and impacts on natural capital. It will develop assessment tools based on the TNFD-LEAP approach, helping enterprises and financial institutions integrate biodiversity considerations into investment decision-making and risk management systems.

The Foundation will also actively promote innovative financial instruments such as biodiversity credits, nature restoration bonds, and ocean (blue) bonds, and support the implementation of protected area trust funds, nature-for-debt swap mechanisms, and blended finance models in key ecological regions.

Dewdrops cling to a delicate leaf.
Dewdrops cling to a delicate leaf.

150+

15

Trusted Worldwide

Proven Impact

Our Journey So Far

A glimpse into the meaningful projects and milestones we've proudly supported over the years.

A collage showing volunteers planting trees, community gatherings, and educational workshops hosted by the foundation.
A collage showing volunteers planting trees, community gatherings, and educational workshops hosted by the foundation.

Our Team

A coalition of global leaders bridging academia, finance, and policy to architect integrity in the carbon market.

Prof. D'Maris Coffman

Professor of Economics & Finance, UCL; Vice Dean Innovation & Enterprise

Prof. Xi Liang

Professor of Sustainable Construction, UCL; Expert in Climate Finance & CCUS

Prof. Dabo Guan

Distinguished Professor of Climate Change Economics, Tsinghua & UCL; IPCC Lead Author

Dr. Qun Yang

Chief Operating Officer, GEB Foundation; Seasoned Entrepreneur & Financier